Lucyris Logo Creation
Project Type: Marketing Project
Category: Logo Creation, Brand Identity, Advertising
Contribution: 50%
Project Duration: 8 weeks
Scope of Work: Digital Design, Typography, Logo Creation, Layout
BRIEF
Together with my colleague I have been tasked with the creation of visual identity for a new company in the pharma regulatory industry.
DESIGN DIRECTION
The visual identity should feel simple and clear, ideally in one color that would make it stand out. The logo should be based on text only, without additional graphical elements, conveying professionalism and experience in the pharma industry.
KEY POINTS
Professionalism
Pharma
Knowledge
Simplicity
Step 1. was to create an introduction to the company to get the overall view and feel of which direction we should take.
Step 2. was to come up with variations of palettes and a few concepts of how we can visualize the logo
Step 3. came after it was decided in which direction the company wants to proceed, together with cleaning up the color palette, and creating variations of the approved examples
Step 4. has shown us in which direction the company wants to go, including changing up the colors and following further with more design proposals
After some additional adjustments, it has been decided to go back to the red variations, and keeping the softer, spaced out lettering, giving us the final version.
